Privacy Policy

10/10/2024 Effective Date

SILVER WING DESIGNS LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.silverwingdesigns.com and make use of our services, including through our advertising partnerships with Google and Facebook. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect and process the following types of information:

1.1 Personal Information

When you engage with our website, you may be asked to provide personally identifiable information, such as:

Name
Email address
Phone number
Shipping/billing address
Payment information (processed through secure third-party payment processors)

1.2 Non-Personal Information

We may collect non-personal information about you when you interact with our website, which may include:

Browser type
Device type
IP address
Operating system
Browsing behavior on our site

We also collect data through third-party platforms such as Google Ads and Facebook Ads, which may include information related to your interactions with our advertisements and website. This data is used to improve ad targeting and measure ad performance.

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders.
Improve our website and services.
Respond to customer inquiries and provide support.
Send promotional emails, special offers, or other information we think you may find interesting.
Monitor website usage to improve user experience.
Personalize advertisements via Google Ads and Facebook Ads (e.g., retargeting and interest-based advertising).
Comply with any legal obligations, including data protection regulations.

3. Google and Facebook Advertising

We use Google Ads and Facebook Ads to promote our products and services. These platforms may collect and process personal data to serve you personalized ads and track your interactions with these ads. This includes:

Google Ads: Through Google Analytics, we collect data on how visitors interact with our website after viewing or clicking on Google Ads. This data may include session duration, pages viewed, and actions taken on our site.
Facebook Ads: Facebook’s pixel technology allows us to track your interactions with our website, helping us deliver relevant ads to you on Facebook and Instagram based on your past behavior.

Both Google and Facebook use cookies and similar tracking technologies to collect data for advertising purposes. You can opt-out of Google and Facebook tracking by using their respective ad settings or cookie management tools.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to collect non-personal information about you and to improve your experience on our website. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enable the site’s systems to recognize your browser and capture and remember certain information.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Declining cookies may prevent you from taking full advantage of the website.

For more information on how Google and Facebook use cookies, please refer to their respective privacy policies:

5. Third-Party Services

We may use third-party services such as Google Analytics, Facebook Ads, or payment processors that collect, monitor, and analyze non-personal data to enhance user experience and provide secure payment processing. These third-party service providers have their own privacy policies governing the use of your information. Please review these policies for more details on how your data is used:

6. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with:

Service Providers: We may share your personal data with trusted service providers who assist in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
Google and Facebook: We may share non-personal data with Google and Facebook for advertising purposes, such as targeting and measuring ad effectiveness.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, Google and Facebook may retain ad-related data for longer periods for the purpose of serving relevant ads to users across different platforms.

8. Your Rights

Depending on the laws of your jurisdiction, you may have the following rights concerning your personal data:

Access: You have the right to request access to your personal information.
Correction: You have the right to request corrections to any inaccurate or incomplete personal information.
Deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions.
Data Portability: You have the right to receive a copy of your personal data in a structured, commonly used format.
Opt-Out: You may opt-out of receiving marketing emails from us at any time by clicking the “unsubscribe” link in the emails. Additionally, you can opt out of personalized ads through Google Ads and Facebook Ads using their respective ad settings.

9. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we may have collected information from a child under 13, please contact us immediately, and we will take steps to remove such information from our systems.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date” at the top of the policy. We encourage you to review this policy periodically to stay informed about how we are protecting your information.